The Renegade System - What Kind of Tractor Do You Have?

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What is the point of The Renegade Network Marketer?

I find it ironic that network marketing or multi level marketing companies overlook one of the most critical elements in the business, marketing.

Some of the “marketing” tactics that the companies ask their distributors to perform are barely believable. Things like printing flyers and putting them on windshields of cars, sticking them in bus shelters and in toilets…really, what is that all about. Then there is the drive by prospecting method where you fill a snap bag full of pebbles, stick in a flyer and lob the bag onto peoples driveways.

What sort of credibility is this building for the marketer? And without even mentioning the credibility factor, how targeted are these approaches. I wouldn’t even call that a shot gun approach, it is more like throwing seeds to the wind and hoping they land in fertile soil. Even direct mail marketers buy lists of names so that they are targeting specific people, it is definitely not random.

The Renegade Network Marketing Machine

I feel The Renegade Network Marketer is just part of the picture when we are talking about a marketing machine. I will explain what I mean using the analogy of farming.

The Internet is like a tractor and combine. This is how you get your seeds planted. Having said this, it is not a simple matter of just spreading a few seeds around and hoping something will grow. First you must study the lie of the land and find out what grows where. This would be the equivalent of market research.The way to go is to find a product that you feel is in demand and is priced reasonably and start there. Once you are getting a healthy crop of retail sales, it is then time to introduce people to the next possibility, which is going from a customer to a distributor. There is only going to be a small percentage of people that will be interested, but if you have a large enough pool of retail customers, that will be more than enough.This is where The Renegade Network Marketer will come into its own, once you have people that have expressed and interest in doing business, you can introduce them to The Renegade System. Whether you are introducing your customers to The Renegade Network Marketer or some other affiliate program, in order to encourage them to take the next step, you want to be sure that the merchant knows how to sell.

Once you introduce people to The Renegade Marketing System you can feel confident that the marketing process is sound. Ann Sieg has hired Eric Graham to do all of her copy writing and testing. This means that you have a very well respected and professional marketer testing every piece of marketing material that is being introduced to your customers.

I personally prefer to have a little more control over what messages are sent to my customers, so I create my own squeeze pages and take control off my own list. This is not essential but advisable in my opinion.

Using the retail customer approach, you are growing a sustainable online mlm business through sales and yielding a percentage of business builders from this harvest. If you are going after the business builders by sowing your crop in the over-worked soil of business opportunity seekers, your harvest will be a lot smaller because of all the weeds you have to contend with (I shouldn’t call my fellow marketers weeds, but you know what I mean).

I posted an example of how to grow an online mlm business using this approach with YTB as an example. You can read about that post here…

At the end of the day mlm is about distribution of products and so if you gear your marketing machine towards that end and have your ‘business seekers marketer machine’ in place as a secondary, things will grow in a natural order.

Once you have enough cash flow through retail sales, you may wish to then purchase some premium property in the business seekers market. Cash flow in your business will give you the luxury of contenting with the heavy hitters in this field. You may just find that you are going fine without even having to bother going there.

Let the others squabble over the scraps of the heavy hitters, while you are merrily working in the fertile grounds of retail sales and customer relationships.