Wine and Web 2.0?

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You may ask what on earth has wine and web 2.0 got to do with each other? Just about everything if you listen to these snippets of the interview that Rich Schefren did with Wine Library TV host, Gary Vaynerchuck.

Gary is not a ‘teacher’ of marketing so much as a doer of marketing. His video blogging site is incredibly popular and if you watch a few of his shows, you won’t have to read a book to find out what web 2.0 and social marketing is all about. Gary is web 2.0 personified.

Before you listen to his candid discussion about social marketing, you may like to watch a couple of minutes of one of Gary’s daily Wine TV Show that he hosts on his blog. I think you will understand instantly what it is all about, enjoy!

Wine Library TV

Audio # 1 - Introduction. Becoming part of the community

Gary talks about the importance of becoming part of the community and providing good content as opposed to selling.

Audio Snippet # 2 - The importance of repetition

Gary talks about about sticking with it in the early days when not a lot is happening, continue to provide good content, consistently and eventually things will gel.

Audio Snippet # 3 - How fresh is your content

In this snippet Gary talks about doing what you love and are passionate about, this is the only way that you will have the energy to carry you through.

Audio Snippet # 4 - Knowing your niche

Gary is blown away by the fact that their are so few video bloggers out their on the ‘net. He feels that there is just so much opportunity that it just drives him nuts to think about it!

Audio Snippet # 5 - Market to your strengths

Gary is sure that he could do 6-7 different niches that would make him a lot more money but doing what you love is the most important thing. He really wants people to think about what it is that they absolutely love.

Audio Snippet # 6 - People want to be talked to, not down to!

You need to make people feel comfortable with you and what you do, they must feel as though they are hangin’ with a friend. This is the age of Americana at it’s best, the balance of power has swung back to the people with the advent of the Internet and web 2.0.

Audio Snippet # 7 - Content is not enough, you need the secret sauce

You can win on content but if you are looking for home runs, like scary success, you need a little extra. You still must be 100% who you are and not do things for the sake of marketing alone. You need to find a contradiction in your niche.

Audio Snippet # 8 - It is not about you…at all!

You must be 100 trillion percent dedicated to your audience…full stop. Every waking minute must be dedicated to provided great content for your audience. If you are in the content providing business and you are thinking about what it can do for you, you’ve already lost.

Audio Snippet # 9 - The Process of mastering social media

There was a couple years of homework city for Gary. One of his key things is reading great blogs. He would go to Technorati and pick the highest ranking blogs and read all of them. He loves people and that is part of the reason why web 2.0 works for him. Even if you don’t love people, you can adjust and still win.

Audio Snippet # 10 - Marketers are the most disliked people on the Internet…on the planet!

Even though marketers are hated, if you embrace the web 2.0 revolution and reform yourself, you will become the hero and not the villain. Gary is incredibly marketing driven and he feels that marketers do have a huge advantage if they can adapt.

Audio Snippet # 11 - Don’t be 40 and act 100! You need to adapt

Marketers have to give up their old ways, they are dead! You need to become part of the community and give excellent content. Gary spent over 10 million dollars on advertising for his business and now his blog gets more attention for free! Rich gave away adwords and concentrated on great content. It was then that he started to make money. Rich feels to give people value, even if they don’t buy from you is super important.

Audio Snippet # 12 - The Consumer wants more and expects more

In the past customer service was not part of retail, you used to pay for gift wrapping and now it is free. The Internet is evolving in the same way, if you don’t provide really great content, your dead. What does being 1st place on Google matter if you suck?

Audio Snippet # 13 - Don’t think of yourself as an Internet marketer!

You have to be passionate about giving people your absolute best, your A+++ 1000% best effort. If you look to where you came from, you can be happy with where you are as opposed to looking to the future, and being disappointed with where you are not.

Audio Snippet # 14 - The beginning is the most exciting time of any business

Embrace the early growing period, don’t think of it as something you have to go through to become successful. Choose what you love and then you won’t have to worry about this, embrace every stage of your development.

Audio Snippet # 15 - The 5 Steps to learning social media *****

Gary would rather be on the front page of Digg then the front page of The New York Times or The Wall Street Journal. He goes through the 5 top tips for learning social marketing.

Audio Snippet # 16 - Listen to your inner voice and then execute!

People work really hard but they still don’t succeed. People need to listen to their inner voice and do what they love…you will be able to quit your job sooner than what you think. When you love it, you don’t sleep, and when you hate it, you sleep. This is the ‘Gold Rush’ of our generation! The secret to success is to care about the health of your friends and family.

Well that is it!

I hope you have enjoyed these audio snippets, Gary Vaynerchuck is definitely on fire when it comes to web 2.0. I would love to hear you comments on what you though was the best of the 16 and what you learned most from this wonderfully passionate guy, Mr Web 2.0 Vaynerchuck!

You can download the full interview at Rich Schefren’s site, Strategic Profits.
To see more of Gary Vaynerchuck’s material either go to Wine Library T.V or Gary’s 120 website. This is web 2.0 at it’s finest.

Here are 2 other great resources on web 2.0:

Bill Ortel’s, Definitive Guide to Finding the Best Social Networking Sites (only $17)
Craig Desorcy’s, BookMark Traffic Secrets Revealed