-It’s 100% consistent, from the first word to the last. It never waivers. He never tries to short change you.

-It’s somewhat counter inuitive and unnatural. I think thats why its so powerful. Most people would lose their focus, or talk about themselves. Or cheat you in some way. Or use a shortcut.

-Also, he borrows heavily from Claude Hopkins. In his book, My Life in Advertising/Scientific Advertising, he says, you’re not there to amuse. Basically give full value. I think other speaks would crack jokes, or go off on tangents.

His style is well worth studying and learning more about. It’s one of a kind as far as I can tell.

He amazes me because there’s nobody else in second place. If you look on ebay, his books routinely sell for $100-150. His tapes sell for $200-300. Very few people can command that type of premium, in any subject.

What I take away from the video…

His communcation style, which is excellent. Great to model if you’re a speaker or presenter.

The Q&A is profound. Everyone is obsessed with making money, yet no one thinks of those obvious solutions. Understanding why that is, will give you a big edge in business.

And its so rich in content. He never holds back.