Ann Sieg The Renegade Network Marketer - How Does She Do It?
June 22, 2008 · Print This Article
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The Renegade Network Marketer is a system that was designed around the principles of attraction marketing. Ann Sieg writes in the last Chapter of her e-book that she wants you to take the system she has used with such extraordinary success and use it as your own. Once you are comfortable with her system, she then wants you go out and do it for yourself.
Do what you might ask?
Create your own system to generate massive amounts of retail sales and have prospects calling you who are wanting to join your mlm business.
I would like to share my experience of first meeting Ann Sieg well before The Renegade Network Marketer was released and what lessons can be drawn from that experience.
When I first meet Ann Sieg, she was actually developing a system to grow a very healthy mlm organization. Once Ann Sieg cracked the code for mlm success, she then turned it into a system that is now known as The Renegade Network Marketer.
Ann Sieg had decided that her target market would be frustrated and struggling network marketers (and there is definitely no shortage of those). The solution that she was offering at that time was a mlm training course that was going to help these frustrated mlmer’s move in the right direction.
Ann was selling a course that was not her own material but a particular mlm training company’s. In essence, Ann Sieg was building a network marketing business that trains people to become effective network marketers.
The course Ann was selling had stand alone value but there was also the option to go on and subscribe to more detailed sales and marketing training with the company she was promoting.
At this point, Ann Sieg had not only learned what she was promoting, she was implementing it with such precision that her team was responsible for bringing in over 80% of all the new subscriptions in that company.
The printers couldn’t print the course fast enough and Ann had to tone down her marketing because her burgeoning team couldn’t service all of the consultation requests! Ann Sieg had taken her sales and marketing training and made it work…phenomenally well.
When The Student Is Ready, The Teacher Appears
This may seem a little cliché but it is definitely true. We could also apply this to marketing;
“When The Buyer is Ready, The Marketer Appears”.
A master marketer will know exactly where to be in order to provide the right solution at the right time. When a person is feed up with their situation and is ready to change, that is the magic time. You virtually don’t need to sell at all when you get a buyer that is hungry for your solution.
Enter Ann Sieg…
I joined network marketing and was very excited about the possibilities. I had fallen for the old rubbish that is often passed around at mlm opportunity meetings. A friend of mine who is a clever guy had introduced me to mlm. I trusted this friend and so followed his lead.
He has since left the mlm industry and I am quite sure he will not be back for a while. Once bitten twice shy.
When a close friend heard that I was caught up in ‘the evil mlm industry’, he sent me a link to a site that was vehemently opposed to mlm. After reading through this website, I was so deflated that I actually called the people with whom I had arranged meetings with and canceled. I told them straight out that I had changed my mind and no longer thought my opportunity was a good idea, I had nothing to offer.
I then started searching the Internet for answers. I found a lot of negativity around network marketing. Of course with my mindset at that time, I was searching for things such as ‘is mlm a scam’, ‘mlm fraud’ and the like. Happy mlmer’s don’t key in searches like this, frustrated mlmer’s do. This was Ann Sieg’s target market.
Blurry eyed at about 1am in the morning, I stumbled across a thread in a forum talking about Ann Sieg. I followed a link which took me to Ann Sieg’s sales page at that time.
When I read the headline and the fist paragraph of Ann’s sales page, it hit me like a freight train. This was someone who not only knew & understood what I was going through, she had obviously been through it too. This is marketing at its very best.
Needless to say, I read the rest of her quite long sales copy and was already starting to feel more positive. I didn’t whip out my credit card that night but the next day I went back and re-read the copy and this time decided to purchase. I had trouble getting my credit card to process as I am in Australia and Ann is in the US. I was not going to let that stop me though, I wanted what Ann Sieg was offering!
This is the sort of prospect you want, one that will not stop at the first hurdle because they so desperately want what you have. They just know you are the one with the key to unlock their problem. This is sales in print…beautiful (only a marketing nut would talk about a sales page in this way but it is true). That sales page should be framed and put in the marketers hall of fame. It pulled like crazy, day and night, all over the globe.
I called the customer support number and to my utter surprise Ann Sieg herself answered the phone. She was very helpful and didn’t try and sell me anything at all. She was more concerned that if I was not happy with the product, it would be costly to return from Australia
There was also a free consultation offered on the sales page and so I decided that I would take advantage of that. By the time one of Ann Sieg’s associates contacted me, I had already subscribed to the monthly mlm training that Ann was promoting back then.
As you can see, when the marketing does its job, it makes it very easy on the sales person. All Ann had to do was agree with me telling her that she had what I needed. All Ann’s associate, Sherry Higdon had to do, was welcome me to the training.
Sherry routinely sponsored over 20 people per month into her business. Her best month was 26 people! Sherry is a wonderful lady and has great sales skills. When you combine this with laser targeted, highly qualified leads, you have the ultimate recipe for success.
Within a month of doing the training and experiencing the additional support from Ann’s team, I was asking how I could be part of that team. This was by no means an unusual event, it was happening to Ann everyday!
Lets Examine The Process:
a) Ann Sieg chooses her target market
b) She understands their problem and their psychology
c) She finds a product that is going to help their problem but also leaves room for additional sales
d) She writes excellent sales copy and offers top notch customer service
e) Adds additional value to the product with supplementary training
f) Naturally attracts people into her business
g) Generates enough retail sales to give her the option to expand her advertising
h) Has so many people requesting consultations that her ever growing team can’t keep up with the leads that she is now supplying them
i) Continues to train the team to be excellent in sales
j) Uses the capital from the retail sales to create her own product and promote it
This is just a basic outline of the pathway to success. The Renegade Network Marketing System is the embodiment of all that Ann has done to be sky-rocketed into mlm stardom. I make it sound fairly simple and it kind of is. I probably should also mention that Ann has worked relentlessly for years and spent untold money and time on developing herself.
There are 2 ways to use Ann’s Renegade System:
1. You can use it to go after the same target market as Ann Sieg; frustrated, failing network marketers.
or…
2. Use the philosophy of The Renegade Network Marketer and apply it to your existing mlm business and then use the Renegade business model on the back end once you have people interested in doing business with you.
The Frustrated Network Marketer As Your Target Market Approach
There are a lot of people out there struggling to succeed in network marketing and so this is certainly a legitimate target market. The only problem with this niche is there are literally thousands of other people gunning for the top ad positions and #1 page rank on Goggle.
It is a fierce market and unless you are extremely passionate about helping these people fix their problems in mlm, don’t waste your time and money. I know for a fact that Ann Sieg is extremely passionate about making a positive change in the mlm industry.
The other thing to consider when getting into this niche is that most people that you attract will already be involved in a mlm company. This means that you will certainly have to have a company that is going to be universally complimentary to most mlm opportunities.
You don’t want to be known as someone who goes around poaching from other peoples downline. Ann Sieg’s original company was mlm training and so that fits perfectly into the scheme of things. Most people in Ann Sieg’s team were promoting their primary company as well as the mlm training. It is really a match made in heaven.
These days Ann is focused on marketing and you will see that she has very wisely chosen a company that fits into the marketing niche. Lets face it, what network marketer doesn’t need marketing.
No marketing = no Prospects
No prospects = hounding friends, family and anyone that will listen.
The Philosophy of The Renegade Network Marketer Approach
This is the approach that makes the most sense to me. You find what you are knowledgeable about, what you are passionate about, and then you find a product and company that fits. If you are in a mlm with products that don’t fit your passion, knowledge, and life experience; it may be time to start looking for a new one. Once you have worked out what you are going to promote, follow the steps that I outlined above and knock yourself out.
I would still recommend using The Renegade Network Marketer as a business model, but find what problems you can really solve for people and lead with that. You will find that out of the ever growing pool of retail customers, there will be people interested in your business (this is exactly what Ann did) and then use the Renegade as a business model.
If you should choose the ‘help struggling network marketers succeed niche’… welcome to the lions den!
The breeding ground for the mlm/Internet marketing niche is a jungle. There are predators at every turn all too eager to divest you of your marketing budget. Once you know where they are lurking, you should be fairly safe, just as long as you don’t get eaten along the way.
There is enough room for everyone to give it a shot. It is not so scary once you tame ‘em, just a lot of consistent hard work!
I have put together a guide to help you adjust to this environment if you are new to The Renegade Network Marketer or Internet marketing. Who wouldn’t use a guide if they where going on a safari tour? Why not let your old mate Renegade Aussie show you around the Internet jungle for a while, so you know where the Paraná are hiding out!
You can get a copy of my FREE Step by Step Guide To Becoming a Successful Renegade Network Marketer here:
http://trs-training.com/recommends/renegadeguide
or….
If you want to learn more about joining Ann Sieg’s Team, Click Here To Learn More…













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